About
Brad Beetar
Principal — A2B Strategy
Background
35+ Years Across Economics, Finance, Consulting & Banking Strategy
Brad brings over 35 years of experience spanning economics, corporate finance, management consulting, and banking strategy. His career has taken him from the second-largest mining house in the world to McKinsey & Company to nearly two decades within one of South Africa’s largest banking groups.
This combination of analytical rigour, consulting discipline, and deep banking operations experience is what makes A2B Strategy’s facilitation distinctive — it’s not process for process’s sake, but substance-led strategy work grounded in real industry knowledge.
Economist
Group Economist at the age of twenty-six at Gold Fields of South Africa at what was then the second-largest mining house in the world. Responsible for the forecast of all domestic and international economic and commodity parameters. In addition, ran six top-quartile in-house pension and provident funds.
Corporate Financier
Performed dozens of greenfield and brownfield valuations, due diligence studies, life-of-mine valuations, M&A assessments and rights offer groundwork in South Africa, Africa and internationally.
Management Consultant
Guided executive committees at multiple ventures on systematically achieving measurable improvements in operational effectiveness whilst working at McKinsey & Company. Developed unique innovations including an option pricing model as a proxy for stock market valuation of gold mines.
Banking Strategy
Almost two decades contributing to strategy and transformation across multiple business units within one of South Africa’s largest banking groups. This included segmenting the consumer customer base, developing and implementing CVPs, running segments that moved from No 4 to No 1, the zero-base creation of FNB Channel Islands, and contributing to pioneering “Next Best Product” and “Net Promoter Score” implementations.
Let’s talk strategy.
Johannesburg / Cape Town | Mon–Fri 8:00–17:00
A2B Strategy 